A breast cancer awareness campaign needed a show-stopping, eye-catching idea to prompt women to check their breasts for early warning signs. With launch day fast approaching, I created impactful out-of-home creative that demonstrated how quick and simple self-checking can be. By linking the message to everyday moments — before bed, before a favourite soap, or whenever it fits a routine — the campaign made action feel easy and normal. The result was standout visibility, strong recall and a clearer understanding that a one-minute check could make a life-saving difference.