ADK Emotions NY Inc. is a company that manages the Beyblade Burst franchise. They are a subsidiary of ADK Emotions Inc., a Japanese IP specialist, and are based in New York. They are known for their work in expanding the Beyblade brand through various mediums, including animation, toys, and digital platforms. Originally tasked with increasing social media engagement for Instagram, new projects soon followed and website content was refreshed and localised for 13 markets. Online games and branded merchandise were added to a fun folio of projects.