Jabra faced a crowded, lookalike category and needed a distinctive brand world that could cut through quickly. I developed a new brand style and product-led art direction that put performance, clarity and confidence at the centre. By creating a flexible suite of core materials — I built ownable, recognisable assets that work across every touchpoint. The result is a coherent toolkit that teams can use with ease, enabling fast, consistent rollout globally. Jabra now shows up with a sharper, more memorable presence that drives recognition, differentiation and growth worldwide today.