Cystic Fibrosis Trust delivers fundraising campaigns year-round, but like many non-profits, needs to make every pound work across multiple touchpoints. Through a long-term client relationship and deep understanding of the brand, I developed a flexible, editable design toolkit built for real-world use. The system combined vibrant, impactful visuals with clear templates that in-house and third-party teams could adapt quickly. This empowered the organisation to produce consistent, high-quality campaign materials without heavy agency reliance. The result was faster turnaround, lower costs and stronger visibility — helping vital fundraising messages reach more people, more often, with lasting impact.